Amplify Your Reach with Expert Paid Social Media Strategies
Reach your ideal audience, drive meaningful engagement, and achieve measurable results with tailored paid social campaigns designed for success.
Book a Digital Marketing MeetingWhat Is Paid Social?
Defining Paid Social
Paid social refers to advertising on social media platforms where businesses pay to promote their content to a targeted audience.
Why Paid Social Is Essential for Brand Growth
Boost visibility, reach specific demographics, and achieve quicker results.
Benefits of Paid Social Media
Targeted reach, measurable performance, and increased brand awareness.
Key Components of Paid Social Strategies
Audience Targeting
Use detailed demographic, behavioural, and interest-based targeting to reach the right people.
Ad Format Selection
Optimise campaigns with diverse ad formats like carousel ads, stories, and video ads.
Campaign Optimisation
Continuously refine campaigns to maximise ROI and engagement.
Analytics and Reporting
Monitor campaign performance and adjust strategies based on data.
Reactiviti’s Paid Social Services
Facebook and Instagram Ads
Create visually compelling ads to connect with your audience on top platforms.
Create visually compelling ads to connect with your audience on top platforms.
LinkedIn Ads for B2B Targeting
Reach professionals with tailored campaigns for lead generation.
TikTok and Snapchat Ads
Leverage emerging platforms to engage younger audiences.
A/B Testing for Ad Variations
Identify the most effective messaging and creative through testing.
Why Choose Reactiviti for Paid Social?
Expert Knowledge of Social Media Platforms
Stay ahead with strategies tailored to each platform’s unique audience and algorithms.
Stay ahead with strategies tailored to each platform’s unique audience and algorithms.
Data-Driven Campaign Optimisation
Leverage analytics to refine targeting and maximise ROI.
Proven Results Across Industries
Helping brands boost conversions and build awareness through effective paid social campaigns.
Frequently Asked Questions
What is paid social media, and how does it work?
Paid social media involves paying to promote content to a specific audience using platforms like Facebook, Instagram, and LinkedIn.
How much does paid social advertising cost?
Costs vary depending on your goals, audience size, and competition, but budgets can start as low as USD 200, EUR 150, GBP 100, AED 500.
What’s the difference between paid social and organic social?
Paid social involves promoting content for immediate reach, while organic social relies on unpaid interactions to grow visibility.
Which platforms are best for paid social campaigns?
Facebook, Instagram, LinkedIn, TikTok, and Snapchat are popular choices depending on your target audience.
How do I measure the success of paid social media campaigns?
Key metrics include click-through rates (CTR), cost per click (CPC), conversions, and return on ad spend (ROAS).